Our Brand Story
It is said that both Neptune and Minerva competed for the rights to the City of Athens. It was determined that whoever devised the gift most useful to mortals would be granted the city as their own. Neptune created the horse and Minerva created the olive Minerva’s gift won the city. Minerva’s useful gift of the olive offered an ongoing source of food, work and a sustainable, healthy life for the community.
We have incorporated the olive leaf into our new brand identity as it is a symbol of our work – work that permanently changes lives and creates community.