Our Story

In 1999 a group of concerned BC women formed the Minerva Foundation to help improve the lives of girls and women throughout the province of BC. They had a vision of a province where their daughters can feel empowered, respected and safe; where their sisters can exercise all of their talents and abilities without inhibition; and where their mothers may live their senior years as active members of the community with dignity. This group of women began to mould this dream into the reality it is today.

To date, The Minerva Foundation has changed the lives of more than 1500 women and girls and touched many communities throughout British Columbia.

Our Brand Story

It is said that both Neptune and Minerva competed for the rights to the City of Athens. It was determined that whoever devised the gift most useful to mortals would be granted the city as their own. Neptune created the horse and Minerva created the olive Minerva’s gift won the city. Minerva’s useful gift of the olive offered an ongoing source of food, work and a sustainable, healthy life for the community.

We have incorporated the olive leaf into our new brand identity as it is a symbol of our work – work that permanently changes lives and creates community.